The 5 leaks
The five points where money leaks between the marketing dollar and the kept deal: spend, answer, follow-up, offer and keep.
Measure it: The Kept-Deal Map →
Video series · Deal Leak
Video 1 · 1:45
Video 2 · 1:36
Video 3 · 1:30
Video 4 · 1:28
Video 5 · 1:24
Video 6 · 1:23
Video 1 · 2:09
Video 2 · 1:52
Video 3 · 2:38
Video 4 · 2:06
Video 5 · 1:53
Video 6 · 1:52
Video 1 · 0:47
Video 2 · 0:40
Video 3 · 0:47
Video 4 · 0:46
Video 5 · 0:53
Video 1 · 0:43
Video 2 · 0:52
Video 3 · 0:38
Video 4 · 0:38
Video 5 · 0:38
Deal Leak: where wholesaling deals leak.
Twelve short videos in two series. The first six take one leak each, on the places money slips away between paying for a seller lead and keeping a closed deal. Each one ends with a fix you can set up in any CRM and links to the free tool that measures that leak from your own numbers.
Also on YouTube: @AmrMagdyCRM
Missed seller calls
Calls to marketing numbers that nobody answers, and the callback task that makes sure each one gets returned.
Measure it: Missed seller call cost calculator →Leads with no next step
Leads without a next task quietly die. The fix is a rule that no open lead sits without one.
Measure it: Deal Leak Score →Offers off-formula
Offers made from each rep's own spreadsheet, and moving MAO onto the deal record with a review step.
Measure it: Deal analyzer →Fall-outs in your ROI
Cancelled and renegotiated contracts that stay in the numbers, and ROI counted on kept deals only.
Measure it: Cost per deal calculator →The Monday 5
The five numbers an investor owner should see every Monday, and where each one comes from in the CRM.
Measure it: The Monday 5 →No voiceover. Sound effects only, captions on screen.
Systems That Pay
Six more short videos on the systems behind profitable wholesaling: follow-up you can measure, repair estimates you can trust, clean CRM data, dead leads that come back, buyer lists that answer, and reps who spend their day talking to sellers. Sources are named on screen; any other number is labelled as an example.
The follow-up stat is fake
The "80% close after the 5th follow-up" stat has no source. What real data says, and how to count your own touches before contract.
Go deeper: The Kept-Deal Map →Flip margins hit a 2008 low
ATTOM's 2025 report puts flip ROI at 25.5%, the lowest since 2008. Track your repair estimate against the buyer's and feed the gap into MAO.
Go deeper: Deal analyzer →Your CRM is lying to you
Duplicate sellers, "hot" leads nobody touched in a month, and blank lead source. Two small rules that make the reports honest again.
Go deeper: Duplicate sellers in Salesforce →The lead graveyard
Dead is not a reason. A required dead reason and a revisit date turn old leads into a Monday call list.
Go deeper: The Kept-Deal Map →Your buyer list is a database
Tag every buyer once, by zip, price, rehab level and proof of funds, so each deal goes to the right 10 first.
Go deeper: Wholesaling CRM glossary →Your acquisitions rep isn't selling
Salesforce's 2024 survey: sales reps spend 70% of their time on non-selling tasks. Time one rep for a day and automate the top three.
Go deeper: 15 automation recipes →How far Salesforce goes
Five short videos comparing Salesforce with investor CRMs: your own data model, automation, reporting, room to grow, and when it is overkill. Every number on screen comes from Salesforce's own help docs or pricing page, checked October 2026.
Your pipeline
Most investor CRMs hand you their pipeline. Salesforce lets you build yours: one object for each thing you track, with Enterprise limits from Salesforce Help.
Go deeper: Salesforce vs investor CRMs →Automation that runs without you
Three kinds of Salesforce Flow an investor team uses: when a record changes, on a schedule, and approvals for offers over MAO.
Go deeper: Automations I would build first →If it is a field, you can report on it
Cost per closed deal by source, offers over MAO by rep, and two report tools most people skip: joined reports and reporting snapshots.
Go deeper: The pipeline dashboard →Built to grow
Sandboxes to test changes, field history, access by team and market, the API allowance and AppExchange, with sources on screen.
Go deeper: Planning a move to Salesforce →When Salesforce is overkill
The honest version: who should stay with an investor CRM, when Salesforce starts to make sense, and why you should get a quote before comparing prices.
Go deeper: The CRM Revenue Audit →Quick ones
Five sub-minute videos: the missed 6:40pm call, the 23% that never respond, assignment fee math, the Monday 5, and dead leads that are not dead.
The 6:40pm call
A seller calls at 6:40pm and nobody answers. What usually happens next, and the two CRM rules that fix it.
Go deeper: Missed call cost calculator →The 23%
HBR audited 2,241 companies: 37% responded to a web lead within an hour and 23% never did. Source on screen.
Go deeper: Speed to lead guide →Assignment fee math
Start from the buyer's margin, not your fee. Made-up numbers from ARV to fee room.
Go deeper: Assignment fee guide →The Monday 5
You don't need 40 KPIs. The five numbers to check every Monday, and what a drop tells you.
Go deeper: The Monday 5 →Dead isn't dead
Require a reason when a lead goes dead, and put "price too far" and "not ready" back in nurture every 60 to 90 days.
Go deeper: Follow-up cadence →Related
Want the leaks sized from your own data?
On Salesforce already? The CRM Revenue Audit (USD 1,500, fixed price) goes leak point by leak point through your org and call data and gives you a prioritized fix list. On another CRM, the move to Salesforce comes first. Or start with a free 30-minute call.
Book a free 30-minute callSee the Revenue AuditOn Podio, REsimpli or GoHighLevel? See how a move to Salesforce works. Already on Salesforce? See a sample audit report.
Or just ask one question about your setup: email · WhatsApp · LinkedIn
